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Medium: Twiga Foods: Navigating Uncharted Territory to Transform Supply Chains in Africa's Informal Markets
By Grace Horwitz, Associate at Blue Haven Initaitive
“So it’s like HelloFresh for Nairobi? Or maybe Uber for fruits and vegetables?”
“Well, sort of,” we respond, thinking about how best to explain Twiga, Blue Haven’s latest direct investment.
“Got it. Amazon Prime for bananas?”
Yes, like Hello Fresh, Twiga delivers fresh, high-quality produce directly to its customers. Like Amazon, Twiga meticulously manages its distribution infrastructure to disrupt inefficient legacy supply chains. And, like Uber, Twiga delights its customers every day with its innovative on-demand service that leverages technology to make transporting goods a whole lot more efficient. However, while Twiga encompasses pieces of businesses we’re familiar with, it’s not really fair to compare them. This Nairobi-based startup is navigating uncharted territory to transform supply chains in Africa’s informal markets.
