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The Financial Times: Pitch Perfect: How Impact Entrepreneurs Can Wow Investors

Of course, many impact pitches resemble those made to mainstream venture capital investors, says Liesel Pritzker Simmons of Blue Haven Initiative, a US-based impact-focused family office. What distinguishes them, she explains, is that founders must demonstrate that their enterprise is designed around solving a social problem and is not simply a for-profit business with social impact as an add-on.

“What we’re really looking for is whether this is a painful problem and, then, if the solution to that painful problem is tied to a business model,” she says.

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